Christmas adverts have now become one of the most eagerly-anticipated traditions in the lead up to December.
Months of planning and significant budgets go into the releases for huge chains like John Lewis, Aldi and McDonald’s as they compete to become the unofficial Christmas number one.
But fans think it’s a humble DIY shop that has produced the winning idea in 2020 after it released its advert on social media this weekend.
Woodie’s, a DIY supplies and accessories store based in Ireland, posted the video to its modest following on Twitter and Facebook before it racked up thousands of shares with many viewers branding it “my favourite so far”.
It shows Mrs Higgins leaving her home and dragging a broken garden gate across the concrete to close it behind her as a group of boys hang out on a wall opposite.
As time passes, Mrs Higgins continues to struggle with the gate until one day she returns home in the snow with her dog Kevin to find someone has fixed it for her in a random act of kindness.
A boy on the other side of the road packs away his screwdriver and smiles as she discovers the anonymous deed, saying to himself: “Happy Christmas, Mrs Higgins.”
Woodie’s captioned the clip: “If ever there was a Christmas to look out for one another, this is the one.
“So, we’re delighted to share our Christmas ad which tells the story of how a simple act of homemaking becomes a beautiful act of kindness from one neighbour to another.”
It’s been a huge hit, as one person commented on Twitter to say: “John Lewis can take a little break this year.”
A second said: “And the winner of the 2020 Christmas TV ad is… Woodie’s Ireland!!”
Someone else on Facebook wrote: “Great advert guys.. Nice to see young people being portrayed in such a kind and positive way.. Well done to all involved and Happy Christmas.”
Another added: “Awe this is so heart warming. Just shows how a small act of kindness can mean so much.”